courses

Course Digital Marketing

Digital Marketing
Course duration

4 months

Level beginner
Course authorKateryna Rud
Start date

October

Overview

Do you like to combine work with numbers and creativeness? It's time to understand Digital Marketing and to launch creative advertising campaigns. You will dive deeply in the Analytics, Paid Advertising, Content Strategy. You will learn Social Marketing and Demand Generation. After our course, you will define the digital marketing strategy from customer acquisition to retention.

 

You will learn to balance – reflect the brand voice and meet the objectives of the business. Will make data-driven decisions regarding marketing optimization. Map out your brand’s content, from your website to your social presence. Create, launch, and analyze Social and Google AdWords campaigns. Together, we will work through real-world projects, campaigns and training exercises to gain practical experience and insight you need to succeed in today’s digital economy.

Required

- Basic understanding of the digital marketing landscape

student

Why Digital Marketing?

  • Every business needs a digital presence, adhering to a digital economy 
  • The digital talent gap is widening - demand for digital marketing talent continues to exceed supply in key areas 
  • The digital marketing landscape is vast – you can find an appropriate place to apply your hard and soft skills
scholarship

Course Content

The course modules cover all skills and knowledge expected from a Junior specialist

  • Strategic marketing (research, validation of ideas, target audience)

    8 h • 4 topics
    • Introduction to Strategy
    • Buyer Personas and Customer Journey
    • Market Research
    • Competitor research
  • Marketing Basics (website, content, design, traffic acquisition, analytics)

    24 h • 12 topics
    • Introduction to Wordpress
    • Wordpress: widgets and plugins
    • Wordpress Blogging
    • Introduction to SEO
    • On-Site & Technical SEO
    • Link Building & SEO Metrics
    • Creative Ideation & Presentation
    • Content Marketing Strategy
    • Content Creation & Analytics
    • Introduction to Email Marketing
    • Email Marketing in Mailchimp. Analyzing Email Marketing campaigns
    • Budgeting
  • Marketing channels and funnel (types of channels, audience involvement)

    30 h • 15 topics
    • Google Analytics: Interface and Basic Reports
    • Google Analytics: Campaign and conversion tracking. Configuration.
    • Google Analytics: Analysis Tools & Techniques
    • Google Ads Introduction
    • Google Ads: Budgeting & Bidding
    • Google Ads: Extensions, Ad Delivery & Keywords
    • Google Ads Remarketing
    • Social Media Marketing: Introduction to Strategy
    • Facebook‌ ‌Platform‌ ‌&‌ ‌Ads‌ ‌
    • Facebook Ads. Instagram
    • Instagram Platform & Ads
    • Twitter Platform & Ads
    • Linkedin: Platform & Ads
    • Conversion Rate Optimization (CRO)
    • CRO & A/B Testing
  • Advanced module

    10 h • 5 topics
    • Freelance on Upwork
    • Account-Based Marketing
    • Deep practice (based on group's choice)
    • Deep practice (based on group's choice)
    • Final Exam

Get the full course description

Application process

Sign Up

Take an optional quiz in the preferred course or simply leave us your contact details

Interview

Our regional coordinator will contact you shortly to see if we are a good match

Enrollment

Secure a spot in the next group and prepare to study hard

Test Yourself

You can have awesome new skills. Check your skills in our short course test.

Course Breakdown

76

Total hours

Career guidance
Specialist ins HR will help you understand the local IT market, teach you how to write a compelling CV and will guide you through an interview process.
Practice
During lessons, you’ll solve real-life cases with your teacher. You’ll work individually or in groups together with your colleagues.

Teachers

Max Zubenko

Solutions Marketing Specialist in Beetroot

6 years in digital marketing. Worked for Inweb (Netpeak Group), Mindspot, Copra, P2H

Weekly class schedule (CET)

timetable
  • Monday

    18:00 - 20:00

  • Thursday

    18:00 - 20:00

Tuition

You will get

  • 36 teacher-led lessons
  • 2 classes/week
  • Unlimited access to course materials
  • Career & employment support
  • Graded diploma

Pay upfront

2,350

*23,960 SEK

total

Got questions?

Other questions?

Call us at +46766923678

impact

Our numbers

4700+

graduates finished our courses

450 000+

hours of IT education

40%

of our graduates are women

80+

teachers work today

20

schools in 3 countries

100+

IT companies employed our students

100+

people working with Beetroot Academy globally

Application process

Sign Up

Take an optional quiz in the preferred course or simply leave us your contact details

Interview

Our regional coordinator will contact you shortly to see if we are a good match

Enrollment

Secure a spot in the next group and prepare to study hard

Get started now

Optional Test

You can help us pick you a group if you take an intro quiz. Feel free to leave your details or contact us if that suits you better.

Contact us

+46766923678

care@beetroot.academy

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